Start with Why - The Book
Simon Sinek has a bold vision in which people are fulfilled by their work and are called to lead from their Why (what inspires them). He presents the Golden Circle which he writes is rooted in biology. The Why correlates to our limbic brain which is where our gut feelings originate. When we say, “it just feels right,” our limbic brain is driving. Sinek explains how understanding our Why can help us become an inspiring leader.
