Episode 76: Built on Purpose: Creating the Organizational Culture You Actually Want
Episode 76
Built on Purpose: Creating the Organizational Culture You Actually Want
Episode Summary
Building a strong organizational culture comes naturally when you're small — but staying intentional about it as you grow is a different challenge entirely. The four pillars of creating culture on purpose — defining real values, hiring for fit, reinforcing behavior daily, and holding people accountable — are broken down with clarity and practicality. Because the culture you want doesn't happen by accident — it happens by design.
Key Points:
Culture comes naturally when you're small because the founder's values drive everything — but that doesn't scale without deliberate intent.
Building culture on purpose requires clarity on your real values, hiring for fit, and leaders who model the behavior every single day.
Culture is not a one-time initiative — it's a pattern of small, consistent decisions made over time, and it has to be measured and held accountable like anything else in the business.
Resources
Blog Posts:
Related Episodes
Core Values That Stick: From Empty Promises to Everyday Actions
Cracks in the Foundation: 3 Common Culture Killers That Destroy Your Team
You Get What You Tolerate: Building, Protecting, and Defending Your Culture
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About Jacquie:
Jacquie is the founder of Leadership and Life by Kayric Inc, where she blends the best of teaching, leadership, and the occasional The West Wing reference to help non-profits and small business build strong leaders and healthy teams. Utilizing DISC and The Five Behaviours of a Cohesive team, combined with teaching knowledge and experience, Jacquie strives to empower leaders with the skills no one taught them and to create teams who want to work together.
Formerly a junior high teacher (who loves teenagers), Jacquie brings a decade of classroom wisdom, ten years corporate training experience, a growth mindset, and a sprinkle of mild rebellion to her dynamic approach.
In her free time, Jacquie channels her passion for community improvement by volunteering with school councils, serving on non-profit boards, and generally finding ways to make her corner of the world a better place. You can also find her on the side of a soccer pitch, at Remedy Café or in her scrapbook room.
